The town has specialized in the production of amate paper, a tradition that dates back to pre-Hispanic times when it was used in the elaboration of codex papers.

In the community of San Pablito, located 20 minutes from this town, the Otomi people, more specifically the Hñahñu ethnic group, has preserved the ancestral way of producing paper. Its artisan manufacturing requires the use of bark from various kinds of trees.

Although the town is famous for the amate paper, you can also find traditional embroidery and beautiful bead work, such as jewelry, hats, and decorative items.

Another product you can buy in Pahuatlán is the 100% organic fruit liquor. There are a wide range of flavors such as wild blackberry, apple, pineapple or passion fruit, to name a few.