Huichol crafts are one of the most representative of Mexican culture and Nayarit is the cradle of these pieces. Throughout all Riviera Nayarit, these amazing works can be found in specialized galleries, shops and craft markets. The Huichol crafts characterized by vibrant colors and unique shapes to convey part of the cosmogony and myths of this indigenous community. They called themselves Wixarika people, and is a Mexican native community that is settled in the area of the Sierra Madre Mountains.

The versatility in the designs have served as a source of inspiration for the local fashion industry and the interior design of some prestigious resorts in this destination. You will also find colorful clothes, embroidered fabrics, feathered hats, incredible masks, yarn paintings and unique jewelry made from colored beads.

God’s eye or “Tzicuri” is one of the most iconic elements of the Huichol culture and is made of 5 diamonds of various woven colors one around the other. It is used as protection and is given by parents to their children during their first 5 years of life.

There are 10 craft markets or outdoor farmers markets in different destinations. Almost all of them offer a wide variety of artisan products. So you can visit the markets of: