Culture and Traditions
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Magical Towns
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MICE tourism
Beaches
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Culture and Traditions
Destinations
Beaches
Adventure and Nature
Magical Towns
Information
MICE tourism
BEAUTIFUL AGAVE LANDSCAPES AND A TRADITION RECOGNIZED WORLDWIDE
This place is the birthplace of one of Mexico's internationally renowned symbols, tequila.
It is surrounded by a beautiful landscape dominated by blue agave fields, the main ingredient for tequila production. During the evenings and early mornings, the whole town is filled with the scent of cooked agave escaping from the distilleries' ovens—a sweet aroma that captivates the senses and enchants.
Its history is closely linked to the distillate of the same name. In 1600, Don Pedro Sánchez de Tagle, Marquis of Altamira, established the first tequila factory.
This town has a pleasant atmosphere that can be enjoyed by strolling through its streets, where you can find restaurants and shops offering everything related to tequila.
Among its festivities, the following stand out: the Cultural Tequila Festival of the José Cuervo Foundation, held between March and April; the Cultural Week, which commemorates the founding of Tequila in the first half of April; the International José Cuervo Half Marathon, celebrated on the third Sunday of November; and the National Tequila Fair, from November 29th to December 12th.
The Denomination of Origin, the Magical Town designation, and UNESCO's declaration of the Agave Landscape, as well as the old tequila haciendas, make this town one of the country's most important tourist destinations.
You can explore the town on one of the peculiar transports resembling a barrel, allowing you to wander through the streets far from the center, where you can also find tequila facilities, some of them abandoned.
Tequila is located 67 km (an hour and a half) from Guadalajara and 149 km (2 hours) from Tepic.
Tequila
What to See in Tequila
Tourist Attractions in Tequila
Take a Train to Tequila
The visit to Tequila starts on the way, whether you have taken the Cuervo train from Guadalajara or come by road. You can admire the agave landscapes, which, together with the old tequila haciendas and archaeological sites, have been recognized as a UNESCO World Heritage site.
Plaza Principal (Main Plaza)
The main square features a typical kiosk and colorful flower beds. In its surroundings, you can walk through the streets of Tequila and explore all the shops offering various items related to this emblematic product.
Los Portales
Within the main square, you can visit Los Portales, which houses a boutique shop selling tequila and a restaurant bar offering delicious "cantaritos," a drink made with Tequila.
Templo del Santo Santiago Apóstol
The building dates back to the 17th century, and in its atrium, you can find a statue of San Toribio Romo, a Cristero martyr beatified by Pope John Paul II.
Religious Buildings
Among the important religious buildings are the Purísima Concepción Temple, the Chapel of the Desamparados, and the Holy Cross Sanctuary located on a hill near Tequila. A little further ahead in Agua Caliente, you will find the San Toribio Romo Temple.
National Tequila Museum
This is one of the must-visit places in this Magical Town. It is housed in a 19th-century house.
In its five rooms, you can see archaeological pieces, tools for agave cultivation, and various objects related to the evolution of tequila, such as postage stamps, coins, bottles, and photographs, to name a few.
Opening Hours: Monday to Friday from 9:00 to 18:00 hrs. Saturdays and Sundays from 10:00 to 17:00 hrs.
Javier Sauza Mora Recinto Museum
This place is also known as the Museum of the Grandparents, and by visiting it, you can learn more about tequila and the town's history. It features an exhibition of items that depict the tequila-making process, as well as other articles related to the famous beverage.
Los Históricos Lavaderos de Tequila
It is another typical corner of this Magical Town. They are located at the end of the old tavern street, which has been remodeled, including gardens, walkways, and fountains.
Destilerías (The Distilleries)
They are the main points of interest in the town, and there are many options. One of them is Quinta Sauza, a typical tequila estate where you can taste tequila and learn about the beverage's production process, including agave cultivation. You can also visit La Cofradía, including its Site Museum and exclusive boutique hotel, or Mundo Cuervo.
What to Do in Tequila
Select your Adventure in Guadalajara
UNMISSABLE EXPERIENCES IN TEQUILA
Enjoy the park Extreme Nature
Explore the Tequila Volcano
Discover the Los Azules Waterfall
Enjoy a Panoramic View
If you want a panoramic view of Tequila, you can climb up to the Mirador del Cerro de Tequila, where you can also see the volcano's crater.
Explore Chuiquihuitillo
Among the interesting options for adventurers are Chuiquihuitillo, with interesting caves and caverns, and the Barranca de Agua Caliente. Both places offer camping opportunities and the chance to observe the region's flora and fauna.
Enjoy Natural Beauty
Another worthy place to visit is Los Azules, a magnificent water spring with a waterfall.
Have Fun at the Water Parks
There are some water parks in the region, such as La Toma, La Fundición, and Paraíso Escondido.
Experience the Thrills at the Extreme Nature Park
There are some water parks in the region, such as La Toma, La Fundición, and Paraíso Escondido.
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