Northern Mexico
Central Mexico
Southern Mexico
Varios Estados
Northern Mexico
Central Mexico
Southern Mexico
Varios Estados
A UNESCO World Heritage site since 2018
La Romería (the pilgrimage) of the Virgin of Zapopan is a religious and cultural manifestation deeply rooted in Jalisco. It is a tradition dating back to 1734, passed down from generation to generation.
The image of the Virgin of Zapopan measures only 34 centimeters in height and is made of corn cane paste. It is believed to have been crafted by indigenous artisans from the state of Michoacán in the 15th century.
Its creation was commissioned in 1541 for the founding of the Villa of Zapopan, and it was brought to Jalisco by the Franciscan missionary Fray Antonio de Segovia. Since then, many miracles and interventions have been attributed to it in historical chapters of the region, such as battles, rebellions, epidemics, droughts, and storms.
The celebration begins in the early hours of October 12th when the image of "La Generala," as it is locally known, leaves the archbishop's headquarters to be taken to the Basilica of Zapopan.
The route covers nine kilometers and passes through various neighborhoods, streets, hospitals, markets, schools, workplaces, and prisons so that the entire population can be part of this pilgrimage, accompanied by dances, music, prayers, and fireworks. Over 30,000 dancers and many families who have preserved this tradition for hundreds of years can participate in this journey.
Every year, the veneration of this image expands to more regions in the country and even to some Latin American communities in the United States, resulting in millions of people participating in its celebration.
More information about the Basílica de Zapopan
The Romería of the Virgin of Zapopan
MODERN CITY WITH DEEPLY ROOTED TRADITIONS