These are expressed through native dances such as the Quetzales or Guacamayas, Santiagos, Paxtles, Toreadores, and Papeleros, among others. All of them wear colorful and vibrant costumes.

The town is distinguished by the Church of San Mateo Apóstol, which dates back to the 16th century, although the current construction was completed in 1720. It features Churrigueresque style both on its façade and internal ornamentation.

Its name means "Nine Springs," and it has a spa where you can enjoy crystal-clear waters. These springs have a legend, as it is said that they were formed from the tears of love shed by three Totonac maidens upon the death of their loved ones in war.

The springs consist of three pools. One has shallow depth, making it ideal for children and calm swimming, although the water is cold. You can also take a boat ride. The springs are a 10-minute walk from the Municipal Palace.

In the surroundings, you can visit Cerro de Chignautla, which has monuments of Christ the King and the Virgin of Guadalupe at the summit. To reach it, you will need to walk on dirt trails and stone stairs, but the reward is a beautiful panoramic view, as you will be at an altitude of around 2200 meters above sea level.  

You can also explore Cerro de Tezompa and the Xalapazco Crater.

Don't forget to try Chole or Xole, a pre-Hispanic drink made with burnt corn, cinnamon, sugar, and cocoa. Also, try tlayoyos, which are masa (dough) with avocado leaves, lard, and salt, or nixtepos, which are masa, beans, avocado leaves, and lard.