It is the home of Master Juan Quezada Celado, National Prize for Sciences and Arts recipient, and initiator of the most important pottery movement in northern Mexico, where the fine Paquimé-style ceramics are made, clearly influenced by the region's early settlers.

The impact of his beautiful pieces was such that the entire town is now dedicated to the production of various types of ceramics.

Year after year, competitions are held showcasing new techniques, colors, and creative proposals, attracting the attention of an increasing number of buyers from the southern United States, where this art is highly appreciated.

It is located very close to Casas Grandes.