One of the most important celebrations in the context of Mexico's Christmas traditions.

The celebration dates back to the early years of evangelization in New Spain, where it is said that three kings from the East, riding a camel, a horse, and an elephant, were guided by a bright star to the birthplace of baby Jesus to worship him and present him with gold for being king, myrrh for being human, and incense for being God. In Mexican tradition, they are the ones who bring gifts to children.

According to custom, children write their letter to the Three Kings and leave it in a shoe by the window the night before, to find their gifts there the next morning.

The tradition also includes the Rosca de Reyes, a custom dating back to the 3rd century in Roman times when its preparation was associated with the celebration of Saturnalia, a festival in honor of Saturn, god of agriculture and harvest.

In the 12th century, this tradition arrived in the Spanish region of Navarra, where it was usually prepared with a hidden bean. The following century, France began to Christianize the rosca, associating it with the celebration of the Epiphany, that is, the adoration of the Three Kings to the Christ Child.

With the conquest and subsequent evangelization, Spanish friars took this custom to Christianize indigenous communities, relating it to various religious symbols. Its circular shape represents God's infinite love; the sugar and crystallized fruits that decorate the rosca symbolize the jewels of the Three Kings' crowns; while the hidden baby figure relates to how Mary and Joseph hid Jesus to save him from Herod's massacre.

Over the years and the Mexicanization of the tradition, the Rosca de Reyes also became associated with another festivity, Candlemas Day. Whoever finds the baby figure in the rosca must dress a representative figure of the Christ Child to take to church for a blessing, followed by a gathering with tamales and atole.

Today, the rosca cutting is a pleasant family and friends' reunion, as well as the Candlemas Day celebration.