FESTIVALS AND EVENTS IN JULY
Festival of the Deer
Date: June 6 to July 28
Location: Mazamitla, Jalisco
The fair includes workshops, conferences, a commercial expo, and food and craft exhibitions. It also presents musical and folkloric performances from local and guest regions, with a different guest country each year. Some of the performances take place in the streets.
It is known for its large-format deer sculptures created by national artists.
There are also multidisciplinary workshops open to the public.
Saltillo Fair
Date: June 11 to July 19
Location: Saltillo, Coahuila
This event offers a wide variety of attractions such as mechanical games, a commercial zone, sports events, a gastronomic zone, and fireworks, among others.
It also features performances by more than 30 prominent music artists at the Teatro del Pueblo.
Feria Gómez Palacio
Date: June 12 to July 5
Location: Gómez Palacio, Durango
This major celebration includes mechanical rides, a commercial and craft zone, as well as cultural and sports events.
It is considered the fair with the best food in the region in its traditional gastronomic plaza.
Additionally, it features top artists performing at the Palenque, the Velaria, and the Terrace.
San Pedro Tlaquepaque Fair
Date: June 20 to July 5
Location: Tlaquepaque, Jalisco
This event is held in honor of Saint Peter and offers children's shows, concerts by well-known music groups, amusement rides, artisan and commercial sales, a livestock exhibition, rodeos, a textile expo, a mini farm, and a gastronomic showcase.
It also features a Palenque and a People's Theater where popular artists and bands perform.
The fair includes traditional dances, pilgrimages, liturgical events, and fireworks displays, creating a festive atmosphere.
Rosarito Fair
Date: July 2 to 26
Location: Rosarito, Baja California
The celebration includes performances by prominent artists at the Teatro del Pueblo, a gastronomic zone, mechanical games, sports tournaments, beach events, surfing, sport fishing, and much more.
The event takes place at Plaza San Fernando, located in the heart of Playas de Rosarito.
Zempoala Fair
Dates: July 3–6
Location: Zempoala, Hidalgo
This festivity is in honor of Our Lady of Refuge and includes various activities such as the traditional mañanitas (morning serenades) and special masses.
Some of the main events include the parade featuring the traditional Rosario de Ocotoxco Camada from Tlaxcala, the burning of fireworks castles, the mascot race, the Papantla flyers, horseback riding, folkloric dance shows, and several cultural events. la carrera de botargas, voladores de Papantla, cabalgata, espectáculos de danza folclórica y varios eventos culturales.
Additionally, there are sports activities such as hiking, races, fast football, and volleyball.
The fair is famous for its pulque, gastronomy, and artisan pavilion, as well as the shows presented at the Teatro del Pueblo.
Freixenet Grape Harvest Festival
Fecha: 3 al 5 de julio
Location: Finca Sala Vivé by Freixenet México, Carr. San Juan del Río-Cadereyta Km. 40.5, Ezequiel Montes, Querétaro
This magnificent event invites you to visit a cellar 25 meters deep and savor delicious wines.
Additionally, you can enjoy activities such as grape stomping and performances by renowned artists.
Carnival of Joy Papantla (Carnaval de la Alegría Papantla)
Date: July 4
Location: Papantla, Veracruz
It is an event full of tradition and joy held in this "Pueblo Mágico" (Magical Town).
Its streets are decorated with flower arches and "papel picado" (perforated paper), as well as temporary murals themed around the gods of fertility and music.
Dozen of groups take part in the parade that runs through its streets, always showcasing their Totonac roots.
There are concerts, dance, and of course, the famous Voladores de Papantla (Papantla Flyers) also participate.
The event also features a gastronomic showcase where you can try Totonac mole and zacahuil (a massive tamale), as well as the famous aromatic coffee.
Sabor a Playa (Taste of Playa)
Date: July 9 to 19
Location: Playa del Carmen, Campeche
For eleven days, the event brings together 12 local restaurants offering a variety of dishes inspired by Mexican and international cuisine. The idea is not only to eat delicious food, but also to showcase the gastronomic diversity that is now part of the identity of Playa del Carmen's locals.
One of the most attractive points of the Sabor a Playa 2026 Festival is that it will be a free-admission event. This allows both tourists and residents to come by, explore the venue, and enjoy the atmosphere without having to buy an entrance ticket, although food and drink consumption will depend on each participating restaurant, but entry to the festival will be free of charge.
It also features an artistic program with more than 25 groups and the participation of over 100 local artists.
Carmen Fair
Date: July 10-16
Location: Playa del Carmen, Campeche
The fair offers sports and musical events at the Domo del Mar, as well as a livestock, commercial, cultural, and tourist expo, mechanical games, and many more activities.
The event also includes religious events such as the Virgin of Carmen song composition contest, the Virgin of Carmen procession through the city's streets, the Marian Concert, and masses.
In the cultural sphere, the fair includes exhibitions, artistic workshops, folkloric dances, and concerts.
La Gran Vendimia
Date: July 13
Location: Parras de la Fuente, Coahuila
This event features the participation of more than 36 wineries, and wine is the main star. The wineries offer tastings, guided tastings, and special experiences for attendees.
It has consolidated itself as one of the most important wine, gastronomy, and culture festivals in the country, gathering thousands of attendees from different regions of Mexico every year.
The gastronomic proposal is also significant. More than 25 restaurants from Coahuila and Nuevo León participate in a gourmet tasting, where chefs and iconic kitchens offer a sample of the characteristic flavors of northern Mexico.
San Ángel Flower Fair
Date: July 11 to 19
Location: San Ángel, Mexico City
San Ángel is a neighborhood known for its history, cobblestone streets, beautiful plazas, and traditions such as the Saturday Bazaar and the Art Garden, among many other things. The Feria de las Flores (Flower Festival) is not only a celebration of colors and aromas but also of music.
This event has been recognized as intangible cultural heritage of Mexico City. It is a festivity held in honor of its patron saint, the Virgin of Carmen. With a long-standing tradition dating back to 1857, it has become a recognized part of the city’s Intangible Cultural Heritage.
The fair features more than 150 artisans and flower growers, along with a full cultural program that includes art exhibitions centered on flowers and fruits, painting and ceramic contests, floral and fruit arrangement competitions, and of course, the traditional balcony decoration contest.
The event also offers a parade of traditional costumes and shawls, street walks with local and international musicians, an artisan expo, a gastronomic showcase, children's workshops, and various top-level artistic performances.
The venues include Parque de la Bombilla, Museo del Carmen, Plaza Tenanitla, Casa de Cultura Jaime Sabines, Centro Cultural San Ángel, Plaza San Jacinto, and Plaza San Carmen.
Medio Maratón (Half Marathon )
Date: July 12
Location: Hemiciclo a Juárez, CDMX
The route of this important sporting event passes through iconic landmarks such as the Hemiciclo a Juárez, Monumento a la Revolución, Paseo de la Reforma, and Bosque de Chapultepec.
Chiles en Nogada Season
Date: July 15-September 30
Location: Puebla and Mexico City
Chiles en nogada is one of the most important dishes in Mexican cuisine. According to history, in August 1821, the insurgents led by Agustín de Iturbide were heading to Córdoba to sign the Act of Independence. They stopped in Puebla and were welcomed by the bishop, and for the occasion, the nuns of the convents created a dish that had to have the colors of the Trigarante flag: green, white, and red.
During this season, this emblematic dish will be served in over 100 establishments in Puebla's capital, as well as in many restaurants in Mexico City.
The season kicks off with an event at the Puebla Exhibition Center, where various restaurants showcase their traditional chile en nogada recipes.
International Mezcal Fair
Date: July 17 to 28
Location: Oaxaca, Oaxaca
This event is part of the Guelaguetza celebrations and includes mezcal tastings, pairings, and mixology experiences, as well as talks and cooking classes featuring mezcal.
This fair takes place at Paseo Juárez “El Llano,” where there is also a themed Palenque, mezcal club, pictorial exhibit, Oaxaca Pavilion, and Agroindustrial Pavilion.
Vive León Summer Festival
Date: July 17 to August 2
Location: León, Guanajuato
This festival offers a wide variety of events and activities. It includes massive concerts with internationally renowned artists, gastronomic zones featuring traditional and innovative flavors, children’s shows, sports activities and tournaments, cultural exhibitions, tech fairs, and of course, rides and family attractions.
Among the main attractions are the night concerts at the Foro del Lago and other key venues, where artists from various genres—pop, rock, regional Mexican, urban, and more—perform spectacular productions with lights, screens, and immersive sound.
There are also sports events such as BMX, skateboarding, soccer, wrestling, and other adrenaline-filled disciplines.
Silao Fair
Date: July 17 to August 2
Location: Silao, Guanajuato
This fair offers several attractions, starting with important artists performing at the Teatro del Pueblo, as well as gastronomic showcases, mechanical games, artisanal exhibitions, and a commercial zone.
In an effort to revive traditions, the dance of “El Torito” is also presented.
Atlixco Fair
Date: July 18 to 26
Location: Atlixco, Puebla
This event includes a gastronomic and artisan exhibition, amusement rides, a children's show area, and artists for all tastes. The flower exhibition is a highlight, as Atlixco is famous for its production of ornamental flowers.
Several renowned artists perform at the People's Theater.
Feria Chalco
Date: July 18 to 26
Location: Chalco, State of Mexico
It is one of the most traditional celebrations in the Valley of Mexico. The town celebrates in honor of its patron saint, Saint James the Apostle, with a series of pilgrimages and regional dances.
The festival offers a wide variety of attractions such as: coronation of the queen, dances, wrestling, cultural and sporting events, circus, and mechanical rides. It also features the participation of important artists performing at the town theater.
Children also have several activities such as children's theater and storytelling.
National Fair (FENADU)
Dates: July 18 – August 3
Location: Durango, Durango
This fair commemorates the anniversary of the city's founding in 1563.
Originally an agricultural and livestock exposition, it has evolved into an internationally renowned celebration offering a wide range of events.
The fair features musical performances at the Velaria, Domo Villista, Foro Expo Banda, and Explanada de los Grandes, showcasing national and international artists.
Additionally, there are mechanical games, commercial, artisanal, and livestock expos, a gastronomic showcase, and sports events.
The cultural program includes theater productions, a film festival, dance, storytelling, exhibitions, concerts, a jazz festival, and children's music.
There are also parades and the traditional Villista Cavalcade.
Guelaguetza
Date: July 20-27
Location: Oaxaca
The Guelaguetza is one of Oaxaca’s most important traditions. Its name comes from the Zapotec word “Guendalezaa”, meaning “offering, gift, or fulfillment.”
This festival is a great ethnic and cultural mosaic expressed in multiple languages, dances, songs, costumes, and customs of the Oaxacan people. The celebration has gained worldwide renown and features the participation of the eight folkloric regions of the State: La Costa, La Cañada, La Mixteca, La Sierra Norte, Sierra Sur, Papaloapan, El Istmo, and Los Valles Centrales, which at the Guelaguetza Auditorium in Cerro del Fortín, showcase their main traditional dances along with characteristic products of their land such as fruits or handicrafts.
The Guelaguetza Auditorium, built of green stone and with a capacity for 11,000 spectators, offers a beautiful view of the City of Oaxaca and the Valleys. Although the auditorium has a canvas roof, it is recommended to bring sun protection and a hat.
The festivities include other spectacles starting with the parade of the delegations organized in the style of the traditional Calenda.
In the same auditorium, the Legend of Princess Donají, a presentation full of drama, light, sound, and fireworks, is performed.
Although the Guelaguetza is celebrated every year on the two Mondays after July 16th, the festivities actually begin at the start of the month. In the early days, the traditional "Salida de la Cruz de Piedra" to the Zócalo takes place.
Among the events are: “Xaba Luláa, Dreams, Histories and Interwoven Lives,” with an exhibition of typical costumes and folkloric representations; photographic exhibitions at the Palace Museum; the Goddess Centéotl Contest, with competitions of knowledge, traditions, and legends; the Cheese and Quesillo Expo Fair; the Craft Encounter, with a showcase of handicrafts from the eight regions; and the Tejate and Tamal Fair held at the Plaza de la Danza.
Santa Ana Festival
Date: July 23 to 26
Location: Boca del Río, Veracruz
This festival has a long tradition dating back to 1582 and is the most important celebration in the locality. The story goes that a group of fishermen found a statue of Our Lady of Santa Ana in their nets, which they brought to the church now bearing her name. Popular legends attribute the substantial increase in shrimp and bass fishing in July to the Virgin, so in this month, they bless their boats.
The festival includes various activities such as the coronation of the queen, known as the "Maiden of the Sea," who is accompanied by a fun character dressed as Triton. quies es acompañada de un divertido personaje vestido de Tritón.
There is also the “godmother's bath,” where people gather in the civic plaza to receive a splash from local authorities and the festival sponsors (padrinos).
The most famous part of the festival is the traditional stuffed fish fillet, which holds a Guinness World Record for being the "largest in the world."
Of course, the fair also features major musical events with well-known artists.
Chiautempan Sarape Fair
Date: July 24 to August 1
Location: Chiautempan, Tlaxcala
Santa Ana Chiautempan is known as “The Cradle of the Sarape” due to its great textile activity.
The fair includes: commercial, artisanal, and gastronomic expos, as well as a wide variety of sports and cultural events.
It also offers bullfights, wrestling, rodeo, paella festival, mechanical rides, dances, and concerts at the town theater and the Palenque.
Guanajuato International Film Festival (GIFF)
Dates: July 24 – August 2
Location: Guanajuato, Guanajuato
The festival has established itself as the most important platform for young filmmakers in Latin America, annually bringing together new talents and renowned industry experts from nearly 40 different countries and almost all Mexican states.
During the event, more than 3,000 films from over 100 countries are screened.
In San Miguel de Allende, venues include the Main Garden, Ángela Peralta Theater, the Main Theater, Cinemex, Bellas Artes, and the Municipal Cemetery, among others.
In Guanajuato, events take place at the Main Garden, Juárez Theater, Principal Theater, Cervantes Theater, and the Alhóndiga de Granaditas, among others.
The festival features concerts, film screenings, conferences, and workshops.
One of the highlights is Project Glamour, which brings together talented fashion, accessories, and jewelry designers from across the country.
Each edition concludes with a grand finale known as El Túnel Fest, a unique celebration held in Guanajuato’s underground streets and animated by top international DJs.
Feria Lagos de Moreno
Date: July 24 to August 9
Location: Lagos de Moreno, Jalisco
It is a great festival with a wide variety of events such as: beauty pageant, livestock exhibition, charreadas, dances, gastronomic showcase, mechanical rides, haunted house, artisan expo, horse races, dog show, rodeo, mini rodeo, escaramuzas fair, mariachi festival, nightclub area, and much more.
It also features performances by important artists at the town theater.
Cuatro Ciénegas Grape Harvest Festival (Vendimia Cuatro Ciénegas)
Date: July 25
Location: Cuatro Ciénegas, Coahuila
The main activity of the fair is the traditional harvest ("vendimia"), where you can participate in picking grapes and experience the winemaking process. In addition, wine tastings are organized where expert enologists guide participants through the tasting of the finest local wines, allowing them to appreciate the unique nuances and flavors of each variety.
This experience is accompanied by an extensive gastronomic showcase offering a delicious variety of typical dishes from the region. Numerous local and guest chefs give demonstrations to share recipes and culinary secrets.
Cultural events are also held, including live music, folk dance, theater, and art exhibitions.
Zacatecas International Folklore Festival
Date: July 26 to August 2
Location: Zacatecas, Zacatecas
For eight days, Zacatecas transforms into a vibrant stage where delegations from various countries and Mexican states share their identity, traditions, and cultural richness through colorful dance, music, and traditional clothing presentations. Its goal is to foster understanding among peoples, respect for differences, and pride in their roots.
The event includes folkloric galas at the Plaza de Armas, performances in theaters and public squares, colorful parades, gastronomic exhibitions, and academic activities such as workshops and conferences on popular traditions around the world. Each night, free shows can be enjoyed featuring groups from the Americas, Europe, Asia, and Africa, as well as the best folkloric dance companies in Mexico.
Huamantla Fair
Date: July 31 to August 31
Location: Huamantla, Tlaxcala
This is one of the most important, oldest, and traditional fairs in all of Mexico, having been held since 1874. The celebration is held in honor of Huamantla's patroness, the Virgin of Charity.
The fair opens with an impressive fireworks display and a grand popular dance, as well as the coronation of the queen.
This fair is internationally known for its activities such as: the carcacha race, which parades through the town’s main streets; the flower parade; “The Night No One Sleeps,” where the town’s residents create beautiful festive carpets of flowers and sawdust to receive the procession of the Virgin of Our Lady of Charity on the decorated streets; the Night of Bullpens, featuring a parade with music bands, mariachis, matachin groups, stilt walkers, huehue troops from various municipalities, tlachiqueros, student groups, queens, taurine clubs, and more; and the Huamantlada, where several fighting bulls are released for brave individuals to perform their best feats in the main streets of the town.
The festival also includes top-level artistic performances at the town theater.
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