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MICE Tourism in Irapuato
WHY HOLD YOUR EVENT IN IRAPUATO
Advantages
- Vast experience in organizing Groups, Conventions, Congresses, Meetings, and Exhibitions.
- Excellent location, strategically situated in the center of Mexico.
- Event service companies in Irapuato maintain high-quality standards, offering services such as DMC, specialized tour operators for activity programs or incentive trips, transportation, hostesses, interpreters, set-up, etc.
- Irapuato is located 45 minutes (48 Km) away from both the cities of Guanajuato and San Miguel de Allende, both UNESCO World Heritage Sites, with numerous cultural attractions.
- The accompanying agenda or group excursions offer a wide range of possibilities, including attractions like hot air balloon rides, off-road tours through mining towns, or visits to a tequila hacienda.
- Irapuato city offers a good number of restaurants, bars, and nightclubs.
- High standards of service and attention, both in hotels and conference venues. High standards of service and attention are provided both in hotels and congress and event venues.
- Irapuato has a tradition in agribusiness, textile industry, and the commercial sector.
- Irapuato has good infrastructure for sporting events.
- Guanajuato is a perfectly safe state for travel.
Events in Irapuato

Access
Guanajuato offers excellent communication infrastructure, both by land and air. The state is connected by highways to the rest of the country within a few hours from major urban and industrial centers.
By air, the Guanajuato International Airport, located between León and Guanajuato, receives daily flights from major cities in Mexico and international flights from Houston, Los Angeles, Dallas, and Chicago. The airport is just 50 minutes away from Irapuato.
Lodging
The state of Guanajuato has an excellent hotel infrastructure with 19,500 rooms, of which 1,148 are located in the city of Irapuato. Among these, 903 rooms belong to 5 and 4-star hotels.
Institutional Support
The Irapuato Convention and Visitors Bureau offers support for planning and organizing any type of event, including assistance in creating candidacy dossiers, event organization advice, permits for the use of unique spaces, liaising with service providers, guidance on activities within and outside the program, graphic and audiovisual support.
Other support services in the destination for event organization include familiarization trips, advertising and promotion strategies, and inspection trips, among others. The Convention and Visitors Bureau works as a partner in each event, conducting press conferences and maintaining a comprehensive directory of companies offering the best services in the industry.
Venues
- INFORUM Irapuato has an area of 68,071 m2 of outdoor space and an area of 10,000 m2 under a roof, while the Irapuato Convention Center offers 3,800 m2 of exhibition space.
- Within the hotel infrastructure of Irapuato, you can also find suitable halls and spaces for holding your business meetings.
“THE WORLD CAPITAL OF STRAWBERRIES”